Our Story

I always knew I was destined to work for myself.

In 2019, when I was feeling lost after leaving high school, I took it upon myself to find a new hobby. I began handcrafting earrings from polymer clay and selling them to friends & family. It took off more than I expected, I launched a website, started stocking my designs in cafes & promoting my pieces online. I fell in love with running a small business, the idea that all success was a result of me and only me, and equally how every mistake was mine and only mine to learn from. 

Fast forward to the back end of 2020 (a challenging year for everyone) & I'd found myself lost again. What was once an escape from the world to create earrings, now felt like a chore, something I didn't enjoy but had to do. I'm a big believer in growth and change when friction arises, so I knew it was time for me to plan my next move.

In February 2021, I wiped the slate clean, selling all the earring stock I had left. I invested all the money I had made from the past 1.5 years of business into purchasing stock to start an online clothing boutique. That was the scariest and best thing I've ever done.

So... hi! I'm Caitlin Ayling, the young little entrepreneurial soul from Brisbane, Australia & I'm the owner of Murph & Sax.

Murph & Sax is an exclusively online boutique established in Brisbane, Australia. We are the home to many Australian fashion labels, bringing you the latest styles - sets, dresses, tops, bottoms, accessories + more! We aim to provide styles that encourage women to be confident, feel youthful and live carefree.

As a small business still finding our way, all your love & support truly does mean the world. Thank you for stopping by + we hope you stick around x


The business journey: https://www.instagram.com/murphandsax

My journey: https://www.instagram.com/caitlinayling